Why it's listed
We list collision centers that meet the locator's criteria so drivers can find a repair near them. You didn't sign up for anything, and you don't owe anything.
Getting found one make at a time is not efficient.
Your collision center
deserves more recognition.
Your investment in tools, training, equipment and repair procedures deserves greater visibility. Become an Assurity Certified Collision Repair Provider and help drivers discover your collision center for the full range of vehicles you're equipped to repair, in one place.
Get in front of drivers when it matters.
For collision center owners
We bring the driver.
We bring the driver.
You fix the car.
We run the Assurity Smart Locator at CollisionRepairLocator.com, where drivers find a collision center after a crash. Your center is probably listed already. Join and get ahead of the competition: Certified Repair Providers are Independently Validated against established industry certification standards, and drivers see it on every search.
- 4,300+ collision centers listed
- 2,100+ cities
- All 50 states
Find your collision center
See where drivers find you
0
Certified Repair Providers
0
Pre-Qualified centers
Which one is yours?
Example listing. Enter your ZIP to see your own market.
Already on the locator
Found your collision center on CollisionRepairLocator.com?
What Pre-Qualified means
Drivers see your name, address, and phone number. For now, they can also request an appointment or send photos through the Instant Estimator from your listing. Once enough Certified Repair Providers serve your area, Pre-Qualified listings there come off the locator.
What joining adds
You secure your collision center's place on the Assurity Smart Locator and give drivers in your market a reason to trust you before they ever call. Your listing turns gold and says Independently Validated. It tells drivers someone already checked, and that yours is the one to pick. Your own Spotlight Page strengthens that message.
Rather not be listed?
Email info@assuritycertified.com and we'll take the listing down.
How it works
From a driver's search to your schedule
Example screens
Where drivers find us
Drivers are already finding the Smart Locator
It launched in July 2026. Here's how often it has come up since.
- Google and Bing search impressions since launch
- 153,000
- Google AI Overview appearances in the last 60 days
- 8,500+
- Microsoft Copilot citations in the last 60 days
- 5,600
- Collision centers listed in all 50 states
- 4,300+
| Through | Impressions to date |
|---|---|
| Jul 4 | 17 |
| Jul 11 | 51 |
| Jul 18 | 303 |
| Jul 25 | 4,302 |
| Aug 1 | 6,326 |
| Aug 8 | 10,965 |
| Aug 15 | 15,106 |
| Aug 22 | 18,539 |
| Aug 29 | 25,625 |
| Sep 5 | 35,353 |
| Sep 12 | 44,573 |
| Sep 19 | 54,646 |
| Sep 26 | 63,630 |
| Oct 3 | 72,810 |
| Oct 10 | 82,167 |
| Oct 17 | 95,907 |
| Oct 24 | 116,842 |
| Oct 31 | 137,650 |
| Nov 3 | 153,077 |
AI assistants that cite the locator
- Microsoft Copilot
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
Search impressions: Google Search Console and Bing Webmaster Tools. AI figures: Bing AI Performance and Google Search Console. Search data through November 3, 2026. AI data through November 5, 2026.
The first 72 hours
The first 72 hours decide who fixes the car.
After a crash, a driver has to pick a collision center fast. Nearly a third go where their insurer recommends. Everyone else decides some other way: a past repair, a friend, a search, the closest place.1
- A map pin looks the same for every center. It doesn't show who has the training and equipment for the repair.
- An insurer's list is built around the insurer's network. It isn't built to show which center has the equipment for this car.
- More people ask AI for recommendations. 45% of US consumers used AI tools for local business recommendations in the past year.2 The locator is one of the sites those tools cite.
You paid for the training and the equipment. Your Spotlight Page shows drivers, and the Assurity Smart Locator helps you get ahead of the competition.
- CCC Intelligent Solutions, “Moments of Truth” policyholder study (2024).
- BrightLocal, Local Consumer Review Survey: AI and trust (March 2026).
Pre-Qualified vs. Certified Repair Provider
What joining adds
| Feature | Pre-Qualified Where you are today | ✓ Certified Repair Provider After you join |
|---|---|---|
| Listed on CollisionRepairLocator.com | Yes,For now* | Yes |
| Appointment requests from drivers | Yes,For now* | Yes |
| Instant Estimator requests | Yes,For now* | Yes |
| Independently Validated, with priority placement | No | Yes |
| Gold Assurity Certified listing | No | Yes |
| Spotlight Page with your certifications, equipment, and photos | No | Yes |
| Portal with an appointment inbox, calendar, and team accounts | No | Yes |
| Price | Free | $1,250 a year |
Free for now, while the locator grows in your area. Once enough Certified Repair Providers serve an area, Pre-Qualified listings there come off the locator. Certified Repair Providers stay listed and keep their appointment requests and Instant Estimator requests.
Assurity Collision Alliance
One price. $1,250 a year.
One repair order covers the year. There are no tiers, no setup fee, and no per-request fees. Your brand stays yours, your customers stay yours, and every dollar of every repair stays yours.
Rather talk it through? Call (865) 427-3904. Nathan or Sabinne will walk you through it.
Answers
Questions owners ask
Ask Assurity
Have a question that isn't here? Our AI assistant answers from what's on this site, and it'll give you our number when a person can help more.
Why is my collision center on CollisionRepairLocator.com?
We list collision centers that meet the locator's criteria so drivers can find a repair near them. Those listings show as Pre-Qualified. You didn't sign up for anything, and you don't owe anything. Pre-Qualified listings are free while the locator grows in your area. Once enough Certified Repair Providers serve an area, Pre-Qualified listings there come off the locator.
What is the Assurity Collision Alliance?
It's the network of collision centers that joined Assurity. Members are Certified Repair Providers. They get a gold Assurity Certified listing marked Independently Validated on the Assurity Smart Locator, with priority placement, and each one gets its own Spotlight Page.
What's the difference between Pre-Qualified and a Certified Repair Provider?
For now, both are listed and drivers can request an appointment from either one. A Certified Repair Provider has been validated against established industry certification standards. It gets a gold Assurity Certified listing marked Independently Validated, priority placement in searches near it, and its own Spotlight Page. Once enough Certified Repair Providers serve an area, only they stay listed there.
How do drivers find the locator?
Through Google, Bing, and AI assistants. Microsoft Copilot, ChatGPT, Google AI Overviews, Perplexity, and Gemini have all cited it. Since the July launch it has shown up in more than 153,000 Google and Bing search results.
I already have my certifications. Why do I need this?
You paid for the training, the equipment, and the repair procedures. A map pin or an insurer list doesn't show drivers any of that. Your Spotlight Page does, and your gold listing tells drivers someone already checked.
How much does it cost?
Membership is $1,250 a year, billed annually. One plan, no setup fee, and no per-request fees.
Do you take a percentage of my repairs?
No. One flat yearly price. Your brand stays yours, your customers stay yours, and every dollar of every repair stays yours.
Does this affect my insurance DRPs?
No. We're not an insurer, and we don't touch your DRP relationships. The locator reaches drivers who are picking a collision center on their own.
How do I sign up?
Click Become a Certified Repair Provider and pay by card. Or call (865) 427-3904 and we'll set up your account and email you an invoice with a pay link the same day.
How do I get my listing removed?
Email info@assuritycertified.com with the subject "Locator listing removal request" and we'll take it down.
Join the Assurity Collision Alliance
Get ahead of the competition near you.
Become a Certified Repair Provider. Your gold listing says Independently Validated, so drivers don't have to take your word for it. We already checked.